Unilever is one of the world's leading suppliers of fast moving consumer goods across Foods and Home and Personal Care categories. Unilever's portfolio includes some of the world's best known and most loved brands. As the consumer base expanded over the years and the Company entered into new product lines like Personal Products and Margarine, it invested further in the installation of modern manufacturing facilities including a factory at Karachi.
The company has divided its operating segments into 3 geographic areas: The next largest market, China, generates CHF7. The company offers over different product choices in 7 main categories: Milk products and ice cream. Prepared dishes and cooking aids.
The company is also less affected by the changing consumer tastes or consumer backlash against one of its brands. Sincethe company has saved million kg of packaging material by redesigning its packages.
Brand value is closely related to brand recognition. Brand awareness helps the company to introduce new products and sell the current products more easily. Criticism over high water usage, selling contaminated food, anti-unionism, forced child labor and using other unethical practices Being the largest food company in the world attracts lots of attention.
Over the years, the company has been criticized for a number of its practices: Unethical marketing of baby formula; Claims that water should be privatized; Asking for a debt payment from a famine struck country; Misleading labeling; Sourcing materials from suppliers using child and forced labor; Anti-unionism.
California state has experienced water shortages over the last few years and many restrictions have been placed on businesses and residents to reduce their water consumption. Negative publicity results in damaged brand reputation, lost consumer confidence and declined sales.
Even with strict quality control measures the company often has to recall its products in various markets due to some form of contamination. This resulted in hundreds of millions in lost sales and damaged brand reputation. Recently, the company had to recall various prepared dishes in the U.
The company has to recall some of its products almost monthly. Clear and accurate labelling indicating of any harmful products According to the study done by Delloitte, consumers are more likely to buy products that are clearly and accurately labeled.
Transparency in material sourcing Consumers are becoming more and more conscious of where the food came from and how it was grown or made. Many young consumers are placing sustainability as an important decision making factor when buying their food.
Social responsibility of buying ethically grown, sustainable foods is often more important that price.Statement (Actual) 4 Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM Matrix of P&G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble (P&G) 9 The I/E matrix for Procter and Gamble (P&G) 14 Internal Factor Evaluation (IFE) Matrix for Procter and Gamble (P&G) 16 A SWOT Matrix of P&G.
Fred R. David • Forest R. David. Strategic ManageMent concepts A COMPETITIVE ADVANTAGE APPROACH. Develop Divisional Michelin EFE Matrices Assurance of Learning Exercise 7D: Developing an EFE Matrix for adidas AG Developing a BCG Matrix for your College or University. Prepare EFE and CPM matrixes for Hershey Company.
Use Mars and Nestle for competitors in the CPM. Using the EFE and CPM data, as well as your own analysis, describe how Hershey is responding to its external environment, including its direct competitors.
External Factor Evaluation Matrix (EFE) Opportunities Weight Rating Weighted Score 1. Opportunity of large market share. 2 2. Disposable income of Pakistan increased by %. 3 3. Pepsi Cola in Pakistan.
Pepsi-Cola is one of the best soft drink in the world. The company has operated continuously for over 40 years offering a range of quality products Pepsi, Diet Pepsi, Miranda, 7UP, Diet 7UP, Mountain Dew.
Efe and Ife of Nestle. Internal Factor Evaluation Matrix (IFE) Key Internal Factors Strength Nestle. Nestle Strategic Analysis. SHRM at Nestle. Bcg Matrix of Nestle. Nestle Final Case Study.
Nestle Research Paper. Swot n Pest Analysis of Nestle and Coca Cola. CPM Nestle. Assignment of 5 Porters Forces. Assignment 1.